There is a lot of misinformation about SEO on the Internet. Much of this bad information are downright scams. There is so much of this floating around that it is easy to get confused or to get taken in by paying for services that have little or no value for your Etsy shop or web site.
How do you know if you are doing something that will hurt your web site or Etsy shop?
How do you know which SEO and Web design services to pay for that will work for you in the search engines and which are a waste of money?
MYTH: Search Engine Submissions.
This almost useless service is still offered on the Internet. Most search engines, such as Google or Yahoo, only allow one submission per web site. It's not necessary to submit your Etsy shop or web site even once, though. Google, Yahoo and all major search engines will find your web site or shop on their own. If you would like to submit your web site to any large search engine, do it only once. Repeated submissions are not allowed.
Most search engine algorithms are based on Relevancy. Research and use appropriate keywords and build backlinks and your Etsy shop or web site will do well in the search engine rankings, including Google, Yahoo and Etsy.
Etsy SEO & Relevancy Guides