Optimize Pages With SEO Best Practices

Most these SEO Best Practices can be used for Etsy Shops by Shop Owners: exceptions outside of the shop owners control do not apply to Etsy shops and are noted below

The best guide to SEO Best Practices is the Google 2012 Search Engine Optimization Starter Guide, which includes the following topics in its Table of Contents.

• Unique, accurate page titles
• Description tags
• Improved site structure (no concern for Etsy Shops)
• Improved URL structure (no concern for Etsy Shops)
• Easy navigation
• Optimized content
• Offering quality content and services
• Writing better anchor text
• Optimizing images
• Proper use of heading tags
• Dealing with crawlers (no concern for Etsy Shops)
• Elective use of robots.txt (no concern for Etsy Shops)
• Using rel=”nofollow” for links (no concern for Etsy Shops)
• SEO for mobile sites (no concern for Etsy Shops)
• Submitting mobile sites to search engines (no concern for Etsy Shops)
• Guiding mobile users accurately (no concern for Etsy Shops)
• Promotions and analysis
• Promoting your website appropriately
• Using free webmaster tools

If you take the time to implement these tactics as time allows, you will get gradual improvements in your rankings along with increased conversions.

Mary
SEO and Relevancy Guide Books

SEO Myths, Legends, Lies and Scams

There is a lot of misinformation about SEO on the Internet. Much of this bad information are downright scams. There is so much of this floating around that it is easy to get confused or to get taken in by paying for services that have little or no value for your Etsy shop or web site. 

How do you know if you are doing something that will hurt your web site or Etsy shop?

How do you know which SEO and Web design services to pay for that will work for you in the search engines and which are a waste of money?

MYTH: Search Engine Submissions. 

This almost useless service is still offered on the Internet. Most search engines, such as Google or Yahoo, only allow one submission per web site. It's not necessary to submit your Etsy shop or web site even once, though. Google, Yahoo and all major search engines will find your web site or shop on their own. If you would like to submit your web site to any large search engine, do it only once. Repeated submissions are not allowed.

Most search engine algorithms are based on Relevancy. Research and use appropriate keywords and build backlinks and your Etsy shop or web site will do well in the search engine rankings, including Google, Yahoo and Etsy.

Mary
Etsy SEO & Relevancy Guides