Most these SEO Best Practices can be used for Etsy Shops by Shop Owners: exceptions outside of the shop owners control do not apply to Etsy shops and are noted below
The best guide to SEO Best Practices is the Google 2012 Search Engine Optimization Starter Guide, which includes the following topics in its Table of Contents.
- Unique, accurate page titles
- Description tags
- Improved site structure (no concern for Etsy Shops)
- Improved URL structure (no concern for Etsy Shops)
- Easy navigation
- Optimized content
- Offering quality content and services
- Writing better anchor text
- Optimizing images
- Proper use of heading tags
- Dealing with crawlers (no concern for Etsy Shops)
- Elective use of robots.txt (no concern for Etsy Shops)
- Using rel=”nofollow” for links (no concern for Etsy Shops)
- SEO for mobile sites (no concern for Etsy Shops)
- Submitting mobile sites to search engines (no concern for Etsy Shops)
- Guiding mobile users accurately (no concern for Etsy Shops)
- Promotions and analysis
- Promoting your website appropriately
- Using free webmaster tools
If you take the time to implement these tactics as time allows, you will get gradual improvements in your rankings along with increased conversions.
SEO and Relevancy Guide Books
